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Local words,every market.

Guides to app store localization on Google Play and the App Store: how to localize a listing, find the keywords people in each market search, and translate screenshots so they still sell.

  1. [ App store localization ]01

    How to localize your app store listing for every market

    A practical guide to app store localization on Google Play and the App Store: choosing markets, researching local keywords, writing each field within its limit, localizing screenshots and keeping every language in step.

    · 5 min read
  2. [ Keyword research ]02

    Localized keywords: why translated ASO keywords don't rank

    Translating your app store keywords gives you words nobody searches. How to find the localized keywords people in each market actually use, and where they go on Google Play and the App Store.

    · 4 min read
  3. [ Screenshot localization ]03

    How to translate app store screenshots without breaking them

    Screenshot localization done right for Google Play and the App Store: what to translate, how to handle text that runs longer in other languages, each store's size rules, and a QA checklist for every market.

    · 4 min read